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Articles

Percy Asundaria
* "Stress Management" for Marketeers
* Pharma Marketing - But How ?

Albert Botelho
* Towards Better Communication

D. Dayakar
* Role of a Medical Representative

Vinay Joshi
* Consumers Of Tomorrow
*
Shattering Myths in Marketing

D.C. Kulkarni
* Prescription

Dr Cedric Nazareth
* Pharma Marketing Is Unique
* Essentials Of Marketing
* The 4PS Technique
* An Objection Is An Opportunity
* Preparing A Marketing Plan
* Success
* The Brand That Spoke
*
Celecoxib - A Potential Blockbuster
* Herbal Remedies
*
What a Doctor Expects....
*
Atorvastatin - The Best Statin Yet
* Biotechnology - Designing the Future

* New Treatments for Diabetes
* What's the Problem ?

* Building Brand Equity
* Alzheimer's Disease - Searching for a Cure
* Of Praises and Reprimands
* Training MRs - key issues
* Antioxidants - which to choose?
* Burning Desire
* Sildenafil - Misconceptions and Facts
* Organising a Training Programme
*
Nutraceuticals
* The Art of Being Great
* Brainstorming for Advertising Copy
* Newer Antipsychotics
* Linezolid - a superantibiotic
* Clinical trials - the basics
* Leadership

* Defining the Marketing Strategy
* Better Communication for MRs
* Motivation
* Bisphosphonates
* New approaches to cancer therapy
* The tuberculosis threat
* Pharma business - a changing scenario
* Positioning
* Pheromones

Dr Irwin Nazareth
* Education of Professionals in Primary Care


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