"If we could first know where we are
and wether we are tending, we could then
better judge what to do and how to do
- Abraham Lincoln
In Marketing 2000 & beyond businesses will track and study consumes much more
carefully and more insightful & actionable data of consumers will be available.
This information will play major role in guiding & shaping business actions
and that marketing will be more challenged to bring consumer perspectives
in the forefront.
The consumers of the future will differ from cohorts of yesteryears in important
purchase dimensions factors shaping their market responses and determining
their lifestyles will be far different. The future will see a new consumer,
a consumer who is much better informed, more discerning, less fettered economically
and more willing to act independantly in his/her best interest.
Healthcare & Future Consumers
Given the increasing proportion of elderly consumers who absorb a major portion
of healthcare services there will be greater emphasis on delivery of adequate
healthcare and on cost containment. There will be a trend towards more efficient,
less expensive healthcare facilities. Nutrition will be emphasized as one
means of promoting wellness. Consumers in the future will think of healthcare
as an ongoing process of body maintenance rather than emergency disaster control.
Food & Future Consumer
A revolution is occurring in foods. In future, more attention will be directed
to good nutrition as society ages, becomes informed and increasingly health
conscious. More attention will be given to and much more will be known about
effect on humans of food additives, sodium, fat, calories and cholesterol
content.
Thus marketers will be challenged to develop low calorie snacks and give all
the information on the label of the product.
Society / Technology & Future Consumer
Society will be more aware of health risks posed by substances like drugs,
alcohol and cigarettes.
An example of impact of society on technology is sexual revolution. Because
it had become so ingrained, it not only spawned clubs, clothing fashions &
sexually transmitted diseases. Scientists are now challenged to find a cure
for AIDS, make better programmes for AIDS prevention through public education,
so it is clear that while technology creates social change, social change
also creates enormous challenge & opportunity for technological innovation,
application and marketing.
"If we could first know where we are
and wether we are tending, we could then
better judge what to do and how to do
- Abraham Lincoln
Market Focus By Decades
| Decade | Market Focus |
| 1950 & 1960 | Babies |
| 1960 & 1970 | Teenagers |
| 1970 & 1980 | Young & middle agers |
| 1980 & 1990 | Early middle agers |
| 1990 & 2000 | Late middle agers |
| 2000+ | Mature consumers |
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