1. Product benefits,
rather than features, are what matter more to a customer.
2. Brand
equity is irrelevant to "me-too" products.
3. Scientific
symposia and presentation of clinical data are particularly useful for the
promotion of new pharma products.
4. In the
Boston Consulting Group (BCG) model, cash would be expected to flow from
the "cash cows" to the "question marks".
5. Valium
is the world's top-selling pharmaceutical brand today.
6. Each of the top 50 pharma companies in India have their products available
at over 80% of retail outlets.
7. Findings in Retail Store Audit are generally similar to those in Prescription
Audit.
8. In terms of value (in dollars), the total Indian pharmaceutical market
in 1998 exceeded that of Japan.